Writing and maintaining a blog can be awkward. There are always a thousand things more important to do and it’s very difficult to be imaginative, especially if you’re in a business that isn’t particularly exciting. 

Blogging really helps with search engine optimisation (SEO). Google and other search engines love sites that are constantly updated and a regularly updated blog can be even more beneficial than link building. Google likes to rank information by how useful it is, and by providing this service to your visitors, you are likely to receive considerably more traffic.

Update your blog regularly 

Writing and maintaining a blog can be awkward. There are always a thousand things more important to do and it’s very difficult to be imaginative, especially if you’re in a business that isn’t particularly exciting.

Blogging really helps with search engine optimisation (SEO). Google and other search engines love sites that are constantly updated and a regularly updated blog can be even more beneficial than link building. Google likes to rank information by how useful it is, and by providing this service to your visitors, you are likely to receive considerably more traffic.

How to write a blog

How often should you post?

As regularly as possible. I always aim for once a fortnight. In that time, I can construct an idea in my head, get the basic blog written, then edit the post to ensure it makes sense to the reader.

Make sure that whatever frequency you decide on, you stick to it. Write a reminder in your diary or find a creative team member and task them with bringing you a well written blog once a fortnight, or week or month. Just keep it regular and keep going.

How long should the posts be?

At least 500 words if possible. I wish it were 200 – I wouldn’t have to pad my posts out, so much. Google’s algorithms perceive 500 words to be the minimum that is useful. Make sure you don’t limit yourself to 500 words if you have more to say.

What method of writing should you use?

Break your posts down into paragraphs. User shorter sentences if you can. I often find myself waffling so reduce the amount of words I need to use to say what I have to say in the edit. (Just for LOLS, I didn’t edit that sentence.)

Use headers and regularly use the keywords you want to be discovered on Google. Include links, ideally one to somewhere else on your website and another useful link to an external website. Google values content with links more highly than it does content without.

What to write about?

One thing I advise is to answer your customer’s questions in the blog. Everyone has reassured a customer about their buying concerns.  Make a list of the questions that your customers ask you most often, then write down the points you want to make. If your customer is asking you that question, it’s more than likely that potential customers will, too.

You’ve written your post, what do you do with it now?

Spread the word, far and wide. Put it on LinkedIn, Facebook if it’s relevant to your friends, and Twitter. Email your customers to tell them to look at your blog for this useful content.

Ask your friends and colleagues to share it. If lots of people share it, Google will soon understand that the material is useful and you’ll find yourself rocketing up the rankings. Everyone who views it will visit your site and if they find the content interesting, they may well become a customer. Provide a call to action so that the reader knows what to do next. Away from the web, If the post is generically informative, send it to the press. If it is more niche, send it to a trade magazine.

I hope that this has given you some ideas. If you don’t have the time, the inclination or the desire to write your own blog posts, I have a very good friend who is excellent at making prose interesting, informative and extremely readable. Joff Brown at Anecdote will always be able to provide you with a well-written story.

For more information, please give me a shout on 07543 710645 or use the contact form on the website