Whatever your industry, whether you sell a product or a service or you are B2B or B2C, the perfect customer is out there for you.
Maybe your perfect customer hasn’t bought from you yet. Perhaps you already have one. Either way, they and companies similar to them should be your target.
Your perfect customer might spend a fortune with you once, or they could provide you with constant business.
Determine who your perfect customer is and why you value them so much. Forget about whether they pay on time or take too long deciding on a quotation – this is just about how much and how often they buy from you.
If your perfect customer already exists, write to them and find out why they value you, what attracted them to you in the first place. Discover what sets you apart.
If you don’t have one, choose the closest to perfection. Hopefully, you will have a friendly relationship with them and they will be willing to give you all the information you need. Ask them what you could do better and use that information to improve. You will then have the basis to move onto the next step.
Once you have all the information you need, you can set about the seduction process to gather as many ideal clients as you possibly can.
Create a web page devoted to your prospect. Tell them all the things you do well and that set you apart from the competition. Show them how you can benefit them as you have your other clients. Use testimonials as visibly as possible to give weight to your promises. Identify prospects who fall into the classification and get in touch.
Design sales literature to suit your perfect customer. But don’t ignore your other, less perfect customers. You can still attract them and, in time, extend your focus to them, too.
If you manage to entice a customer who makes your business easier, it can be done over and over again.
For help in implementing this, please contact me.