You are probably already aware that some websites begin with https:// rather than http:// and have a padlock demonstrating that they are secure. The extra S means that the connection to that website is encrypted so that it can’t be hacked. It incorporates technology called SSL, or Secure Sockets Layer. Google is now giving extra impetus in its algorithms to sites that are secure. There is a definite SEO value, therefore, in equipping your site with SSL. Users are also more likely to leave their details if they know that their information is secure. This could be the difference between you and your competitors winning an order. Sites that are not fully SSL encrypted show an ⓘ on the left of the URL. Having a padlock on your site, also looks considerably more professional, which is usually what you need to achieve, especially with a business website. It’s fairly inexpensive, albeit a fiddly and time consuming, process. Your web designer or manager should be able to organise this without too much difficulty, though. If you manage your website yourself, speak to your hosting agent, for instance 123-reg. They will talk you through the process. Be warned, you probably will have a headache at the end. Once you have SSL set up for your website, it is extremely unlikely that your website will be ready to show the padlock. There will probably be minor issues that can be fairly easily rectified. A great site to discover why you don’t yet have SSL is whynopadlock.com. This will provide you with a quick rundown of what needs to be done to complete the procedure. I have now added a padlock to four sites and there has been a fairly immediate boost in Google Analytics to all four.